Create your own content calendar
Hello again! In this blog post we will talk about how to create a content calendar for social media and not die while trying. These tips can be very useful even if you are not a community manager. It’s just a matter of getting organized and finding the right tools.
Having a calendar of the contents that will be published on your social media profiles is a great way to save time and to better organize your work. This way you will not forget any important dates.
In simple terms, a content calendar is just what it sounds like, a schedule with dates and descriptions of the content you plan to post.
Making your calendar will not only save you time, but it will also help you create overall better content.
Instead of thinking and creating one content piece per day without really knowing what else you want to publish in the future, your calendar will allow you to organize your ideas and give more shape to each publication you want to make.
If you are working on a team, your colleagues will appreciate that you don’t ask them for last minute things. Especially because this is when quality is lost because of urgency.
One of the biggest advantages of a content calendar is that you can create all the content before its publication date. This will give you time to calmly schedule the publication of each post. You won’t forget to publish a post any more!
How do I create my calendar?
There are two important things you need to define before creating your social media content calendar: which social media are you going to use and who are your posts for (who is your target audience).
When you know which social platforms you will post on and to whom your publications are directed to, it will be time to start creating your calendar.
Creating the base
One the best tools to create your calendar is Google Sheets or Excel. Both allow you to organize information by cells or tables in a simple and intuitive way.
We suggest dividing your calendar by month and by social network. How? Use a different spreadsheet for each month and within each spreadsheet create a different table per social network.
This way you can review and share the necessary information with others.
Inside your spreadsheet create a table for each social network with these columns:
- Copy on content (what text will the image, video, etc.)
- Content format (image, video, blog, etc.)
- Link to content (image, video, blog, etc.)
The next step is to determine how many times per month or week you will post. If for your strategy it is correct to post 2 days a week on Facebook, then per month you will post 8 times. In this case we would need 9 rows in your Facebook table (one for the column headings and 8 to describe each content), and 7 columns.
Defining dates and objectives
Since you have the base of your content calendar, the time has come to fill it out. It is here where creativity must flow.
The first thing you should do is decide which days or on which dates you will post. This step is important so that you don’t forget important holidays like Mother’s Day or Christmas.
Once you have your chosen dates, you can start coming up with the posts to be made. Think about the goals you want to achieve in this month of publications: do you want to create more engagement, generate leads, inform about a discount, or reinforce your branding. Next to each date choose what the objective of that publication will be, this will help you create more successful content.
Creating the copy
The next column corresponds to the copy, here you must write the text that will accompany the publication. Remember that a good copy does make a difference. Another advantage of planning copy in your content calendar is that you will avoid grammatical errors or typos. This will make all your publications impeccable.
On to the next column: copy on content. This column, even if you don’t always use it, can be very effective, especially if you are not the one who designs the content pieces. This will give exact information to the designer about what the image or video that will be made for the publication should say.
Writing what text each content will use before creating it will save you time. If you skip this step you could spend hours thinking about what text your image should have according to your objective. But thanks to your calendar, designing and creating each content will be much faster and easier.
You probably already know what content format each post will use. Whether it’s an image, a video, a gif, or something else. However, it is important to fill in your content format column so that when designing the process becomes faster.
The next column, link to content, is where you will put the url that leads to the image, video, or blog that was designed for publication. This will facilitate the work of programming or publishing your content, since you will not have to be leaving your calendar to find the visual supports that will accompany each publication.
Finally, research and write the appropriate hashtags for each post. This will save you a lot of time when you are programming or publishing. In addition, they will help you give more visibility to your content.
Now you have your content calendar
You will no longer forget any publication date or any content piece you must make!
Once your entire table for each social network is complete, you only need to program or publish. Now you just have to check your content calendar to know everything about each publication.
Do you need more help? At NeueStudio we are experts in creating content calendars. Contact us to help you create the perfect calendar for your needs. Don’t hesitate to write to us with your comments or questions!