Grow your social media engagement
At some point, everyone asks themselves: how do I increase engagement on my social media? And with good reason, achieving it paves the way to digital success.
You’ve probably heard this word more than you have to. And although it seems to be an overused term, it represents a goal that every brand, business, or artist pursues.
Engagement in social networks, also known as interaction, represents the level of exchange between your messages and your audience.
When your posts – both planned and spontaneous – captivate, enchant, make people laugh, or motivate action, your engagement increases.
Measure your social media engagement
To do this, check the following indicators:
- Reactions (likes)
- Times shared
All social media platforms offer metrics on these concepts. The platforms review these parameters to rate the quality of your communication channels.
Is this why everyone is obsessed with engagement? Yes, because the more interaction, the more effective your publications are.
Good engagement in social media is the clearest expression of how strong and valuable the relationship with your customers is. It’s the philosopher’s stone of digital marketing.
Remember that at the base of these platforms is their social character, hence the interaction and approval that others give to our messages are crucial.
It seems like a no-brainer, but many brands forget that to gain more interactions you have to use social media as a means to socialize, not just to send messages.
Gain more engagement!
Increasing engagement is beneficial, comments can turn into sales, and shared posts help you expand your community.
It is always best to make sure that quantity is also of quality. There might be a thousand reactions and 500 comments on a post, but these might affect you negatively.
Fight against the negative by generating quality messages and content that resonate with your audience.
In the end, you will see that increasing engagement on your social media is not an easy thing, but it is not impossible either. You just need to plan, create, and have a good community manager.
Define your objective
We have mentioned it in previous posts and we will continue to do so; you must have a clear objective for your social media.
If you want to gain more interaction, first you have to have clear why you choose this or that network, who you are talking to, and in what way you do so.
If not, your followers will not be attracted to your content and will not find the need to exchange reactions, likes, or comments with it.
Listen to your audience
Define your target audience and the content that you should generate for them according to their tastes, expectations, concerns, etc.
Listen to what your audience is saying and adapt your next content to the topics that interest them now and will interest them in the future.
Respond to comments and messages from the audience to make each person feel cared for and for them to have the best experience. Here we talk more about it.
Create quality content
Social networks are visual platforms, therefore, accompany your publications with images, videos, gifs, or infographics. All of these will always have more engagement than just plain text.
All of these materials should be of quality. In this post, we talk about the basics of creating five-star graphic content.
Talk about current affairs
Align yourself with the issues of the moment. If you use humor in your social media, you can increase engagement by adapting a trendy meme to your brand.
You can also make serious references to the social events that are happening and make a statement about the position of your brand.
Current topics give way to very rich conversations, particularly on networks like Twitter. Just consider that you should spend time keeping the conversation going.
Ask your audience
You’ve probably seen Facebook posts where people “vote” using reactions.
These publications are very good to generate more interactions since the user expresses their opinion in a fast, simple, and fun manner.
These types of publications are a great way to attract information about what your audience likes.
You can also publish posts asking a question in the copy that encourages your audience’s participation.
Create giveaways and increase social media engagement
Giveaways increase engagement on social media in an incredible way.
Typically, participants are asked to like a post, share it, and tag their friends in comments.
As these are contests where a prize is given, people are motivated to participate and promote the publication to their acquaintances.
Don’t forget to advertise
These tips will help you increase your growth organically, but never underestimate relying on paid advertising.
To ensure a constant increase in interactions, target your most important posts. In this post we tell you why and how to do it.
Your social media engagement through the roof!
Now you know how to increase engagement on your social media. Every time you hear this magic term, you will know what it refers to and how to go after it.
Share your questions and comments with us, at NeueStudio we are here to listen to you.