How does Shopify work in Mexico?
Are you thinking of opening your own ecommerce? Do you want to know how Shopify works in Mexico? You are in the right place.
We interviewed Alain Padilla, our ecommerce expert in NeueStudio, and Alejandro Elizondo, our CMO, to guide us in the use of online stores and the creation of successful Shopify stores.
Before explaining more about Shopify, it will be necessary for you to know what an ecommerce is, what its advantages are and what you should take into consideration to open your online store.
The first thing to recognize is the difference between ecommerce and online businesses.
An ecommerce is an online store, a place where all your merchandise can be seen and is available globally through the internet. In other words, it is the electronic commerce of physical and digital products through a platform that displays items and processes payments.
An online business or e-business encompasses the actions of an online business, for example, generating prospects online, managing suppliers, communicating with customers, etc.
If you are looking to sell products online, you are where you should be.
Why should you open an online store?
Ecommerce is growing a lot in Mexico given our proximity to one of the industry’s giants, the United States.
Because of this we have access to important and innovative platforms, payment gateways, and applications that improve the performance of our online stores.
We also have large companies such as Amazon, Mercado Libre, Walmart, Liverpool, Sears and the Inditex group (Zara, Bershka, Oysho and more) that are expanding the e-commerce landscape in the country.
They show us that financial inclusion in Mexico continues to advance, allowing more and more consumers to make their purchases online.
The Sars-Cov-2 pandemic in 2020, has forced people who previously did not feel comfortable doing online purchases to take a step and join the trend.
Without being optimistic, we can say that this is an excellent time to enter e-commerce. Now you may wonder how Shopify works in Mexico, how reliable it is and where to begin.
Unlike a physical store, your e-commerce will be open 24/7, 365 days a year, which makes it possible for anyone to buy at any time from anywhere.
In addition, the operating costs of an online store, although recurring, will always be lower compared to those generated at a point of sale.
Normally, your ecommerce has everything so that the customer can serve himself alone without the intervention of anyone else, and for you that means a lot of savings.
What should I consider before opening my online store?
Okay, although we said that operating and regular costs are less than those at a physical store, this does not mean that they do not exist.
This forces you to analyze and consider in your administration the costs involved in creating an ecommerce.
With the initial investment, you will have a first version of the store working and ready to activate sales, however, you must consider recurring and spontaneous expenses.
Among the most common expenses are: a maintenance fee, commissions, taxes, extra expenses and surprise expenses.
Checklist to open an online store
- Have very clear to whom you are going to sell (your target consumer)
- Define what you are going to sell and have an updated catalog
- Contemplate that there will always be unforeseen expenses in your operation
- Know how you are going to charge (payment gateways)
- Determine how you are going to get the product to your client (shipments)
Luckily, ecommerce platforms, like Shopify, help you solve all these points in a simple way.
An extra piece of information you should consider: analyze the cost-benefit. Ask yourself, is this product worth selling online if shipping will cost more than the product itself?
This is also when you should review your profit margins, break-even point, and the weight of payment gateway fees in your cash flow.
Decide in advance who will absorb the commissions: will you pay them with your earnings? Will you charge them in the item price?
Nothing of what we have mentioned can be left aside, because without planning, your ecommerce could become a resounding failure.
What is Shopify?
Shopify is a platform that allows you to create your ecommerce easily and quickly.
It is one of the platforms to create the most successful and largest online stores globally, thanks to this you can trust it and move forward with greater security towards your goals.
Shopify is used by millions of entrepreneurs and small and medium-sized company owners because it is easy to operate on your own, it requires less intervention from expert programmers.
How does Shopify work in Mexico?
Shopify sells professionally created themes, ready for you to choose your favorite, upload photos of your products, their descriptions and their price. And voila: your ecommerce is ready to start selling.
Shopify sells you the platform and domain. It is as if they gave you the place with a physical address in a mall.
It is very easy and super friendly to use because everything is already optimized. Shopify does the hard work for you so you just have to put your products.
They also have an app store already approved by them. These applications are used to add extra functions and improve the customer experience in your store. They are ideal to accelerate the success of your business.
To tell the truth, Shopify in Mexico works like anywhere in the world because over the years they have implemented all or almost all of its global features in our country.
- Makes the creation and management of your online store easier
- Includes hosting
- Provides 24/7 customer service
- Allows the integration of different payment gateways and shipping methods
- Shows statistics of your customers
How do I choose a payment gateway?
A payment gateway is the service that makes it easy for your customers to pay online.
In Shopify you can choose a payment gateway from several options. With some of them, you can receive international payments.
Knowing your customer is an essential condition to select your payment gateway. For example, if you sell clothes to people unfamiliar with e-commerce, it is preferable to make payment available to them in OXXO stores.
Shopify in Mexico connects with payment gateways:
- Stripe, which is already integrated into Shopify
- PayPal with wide global recognition
With both, you can receive payments with credit cards. In addition, with Stripe you can give your customers the option of paying in self-service stores.
The key is in knowing your consumer’s profile.
What do I need to open my store on Shopify?
You basically need an initial investment, photographs of your products and their descriptions. Of course, in addition to taking into account what we already mentioned before.
You just have to create an account in Shopify, choose a payment plan and select the template you want to use. It ‘s that easy!
In addition to creating your online store, you must promote it. For this you must know how to generate the marketing of your store and how to follow it.
The main thing any online store should do is to generate a traffic of people who may be interested in your products. The ideal is to take advantage of exhibition platforms such as Facebook, Instagram, Twitter, in short, social networks and consultation networks such as Google Ads. Do not forget, you must take into account the structure of the sales funnel.
Shopify already helps you create Google and Facebook campaigns from the platform itself, and it also allows you to create email campaigns.
Analytics: Fundamental tool to know how Shopify works in Mexico
As we said in a previous post: data analysis in digital marketing is worth gold.
Shopify has its own analytical tools, but you can also integrate Google Analytics.
With them, you follow up on events, for example, if the customer clicked on the video or the product file, selected various items, etc.
Thanks to this data, you can see what works the most for your store, who your customers are, where they come from and what aspects you should improve.
One of the best ways to know which aspects work the most in your ecommerce is to create several landing pages and do A / B tests, that is, tests with one and the other to determine which one has the greatest impact.
You should always be analyzing the interactions in your online store to constantly improve your results.
Consider the different events of the year that will attract the attention of your customers: Hot Sales, when children start classes, Christmas, Halloween, etc.
Remember that “there is no one thing that fits all”, so measure the performance of your store to find what works with the most of your customers, and thus, provide a more effective experience on a large scale.
There is still a lot of information that we want to share with you about how Shopify works in Mexico and, in general, the world of ecommerce.
If you have questions, comments, or a project in which you need support, at NeueStudio we are here to help you.