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Mejora tu tienda en línea conociendo el comportamiento del consumidor online.

Understand online consumer behavior with UX

Do you receive many visitors in your digital store but few click the purchase button? It may be time to stop to analyze the ideal online consumer behavior for your products or services and make some adjustments to your business.

This not only happens in your store, even the most popular ecommerces in Mexico face similar problems from time to time and adjustments must be made.

This discrepancy between expectation and reality of online sales almost always has its origin in the way in which the commerce satisfies or not the digital consumer, permanently and in particular situations.

By satisfying the consumer we mean: offering the right information in the right place, resolving their concerns, putting the products and services they are looking for at the right time before their eyes; in short, to fulfill the experience that the consumer wants and to go even further.

Consumer buying behaviors change gradually and also change abruptly when there are radical movements in social patterns, as has happened in 2020 with our lifestyles during the pandemic.

There are endless variables that influence buying trends. Given this, there is no better saviour for an entrepreneur like you than to have a complete understanding of the online consumer behavior of your business.

Understanding online consumer behavior is key for your e-commerce

Who studies the behavior of the online consumer?

Ok, we already told you where you should be especially careful.

What follows is to tell you who is the professional who can help you in this analysis of your consumer from the start of your online store project and periodically once it is up and running.

Well, an expert or an expert in UX (user experience / user experience) is the one who studies the behavior of the digital consumer and helps you generate very accurate plans on how it will connect with your e-commerce and brand in general.

In the case of NeueStudio, this responsibility falls on the shoulders of Mariela Canaan, to whom we give a voice in this article.

In the case of NeueStudio, this responsibility falls on the shoulders of Mariela Canaan, to whom we give a voice in this article.

In colloquial language, we make little or no reference to the user experience expert and that is why entrepreneurs and businessmen are unaware of the enormous value that a professional in the area has for their businesses.

When do we start talking about user experience?

When we have understood that the consumer must be included since the beginning.

It is a new term for generations that are looking at the details that make the difference between buying a product from one site or the other.

As much of marketing is based on the experience you want to generate in the consumer, the role of the user experience has become increasingly important. We approach brands from their history and the way they captivate emotions.

What’s the role of the UX in the marketing strategy?

We participate in the business proposal and naming, helping to find names that are understandable for the consumer.

We do research on the behavior of the target consumer, we create user personas based on their likes, their pains, and what the consumer does daily for a living.

We also participate in the review of the communication, the structure of the campaigns, the product design and, finally, the creation of the website or the online store.

Once this is established, it is much easier to write the storytelling of the brand and the experiences that you want to produce for your consumers.

Why should we study online consumer behavior with a UX?

It is common for entrepreneurs to launch online stores and structure them according to what they intuit, but not according to what the consumer expects.

When things do not go as expected in their digital stores they say “I don’t know what’s wrong”, but they design, create, or structure the processes for themselves.

The UX is in charge of studying the behavior of the online consumer and determining what does and what does not matter to them when buying.

The UX is in charge of studying the behavior of the online consumer and determining what does and what does not matter to them when buying.

The time to make the right improvements is now. E-commerce will continue to grow in the near future and you cannot be left out.

If you are at a crossroads, contact us, let us promptly address the aspects of online consumer behavior that are relevant to your business now and go out with renewed spirit to conquer the market.