Your target audience: how to find it
You have probably heard it many times and even read it repeatedly on our blog, but in this post, we will delve into what a target audience is and how to define it.
Knowing who your target audience is is critical to creating a successful digital strategy. It will help you sell more and strengthen your brand recognition.
If you do not know who are those who will be interested in receiving your messages, your efforts to create content and copy that captivates your audience will not be successful. Therefore, we suggest you follow our following tips to ensure that your messages reach the right people.
What is a target audience?
Your target audience is the group of customers you specifically want to sell to. This group of people is characterized by their demographic characteristics, ages, gender, employment status, hobbies, income, and the life cycle they are currently in.
Why do you need to know this? It will help you understand how they make their buying decisions, therefore, you can use the words and images that will make your customer buy what you are selling.
Defining your target audience
Where should I start? Well, first of all, you should know what you are selling or providing. Define exactly what you are offering to your customers. This will help you better understand what types of clients you should be looking for.
If you have a vague idea of what you are selling but don’t really know the benefit of your product, you won’t know who will actually be interested in buying it. Therefore, you will sell less.
What are the characteristics of your target audience?
Start by thinking about what age range your target audience is in. Are they teenagers from 12 to 17 years old? Or are they adults from 35 to 50 years old? Consider their average income so you can choose which qualities of your product to highlight. Think about what stage of the life cycle they are in. Are they newly married couples? Or are they adults who have just retired?
You should also consider their hobbies in order to create content that they find interesting based on what they like.
If you already have your business established, take a look at who the people are already buying from you. This will help you determine the characteristics of the target audience you are looking for.
There is nothing better than meeting people who are already interested in your product so that you can find more people like them.
On which social media is my target audience
To reach the people who will buy your product, you need to know what their preferred social networks are, or which ones they use the most.
It is essential that you advertise where your target audience is and that you do not spend money advertising on platforms that they do not use.
Since you know their age, their tastes, and hobbies, you can investigate the average age of each social network. For example, on Instagram, most of its users are between 25 and 34 years old. If you want to reach this age group, then you should use Instagram.
Analyze your social media metrics
In the analysis statistics of websites and social networks, you will find the information necessary to specifically define your target audience. These platforms will help you visualize who the people are that are interested in your product.
You can collect information about their ages, gender, tastes, and more. So be sure to take a look at your Facebook analytics and insights, Instagram analytics, YouTube analytics, and other sites that allow you to observe the metrics of your social networks.
Observe your competition
Okay, now what’s next? Look at your competition. Research the brands that are your biggest competitors.
This will help you answer some key questions, as Christina Newberry of Hootsuite said: Are your competitors chasing the same audience segments as you? Are they reaching segments that you had not thought to consider? How are they positioning themselves? Analyzing who your competition is targeting and how they are doing it will help you see if their strategies are successful.
What is your audience looking for?
It is important that you recognize what information or questions your audience seeks to answer with your content. Otherwise, you would be spending time and money to provide information of little interest to your audience.
The best way to sell is to give your audience all the information they need in a clear and concise way. If you sell furniture that fits into small spaces, be sure to tell your customer that your furniture will let them make the most of their space.
Sure, creating images and copy that will catch your customer’s attention based on all your previous research.
A defined target audience equals a successful strategy
You did it! Now you know how to find your target audience and are ready to start creating a successful marketing campaign. Do you need more help? At NeueStudio we are more than happy to help you succeed.
Contact us and together we will begin to create the perfect strategy to reach your target audience.